Or when you offer a lease car with a Special Database upper-class budget for a target group of business professionals? Then you want to be able to add some detailed demographic data, fields of expertise or studies, right? Or at least a Special Database similar target audience of your current customer base. Hence therefore; unfortunately. Striking the right chord with the target audience Fortunately, Meta indicates about the above itself that by selecting these special categories they are only better able to strike the right target group. They do this based on the online Special Database behavior of the users, processed in the powerful algorithm. Sounds good right?
Somewhat skeptical that we have become Special Database as hand-tied digital marketers, I thought: first see is to believe. Then I and colleagues tested the first campaigns with special ad categories. And guess what? The results Special Database are very good! And of course I am happy to share these results with you. Also read: How do you bypass the iOS 14 update and still make social advertising work? First results We regularly carry out various Special Database recruitment campaigns (which is of course already a competitive market at the moment).
This gave me the opportunity to compare Special Database the new situation with the old one. For this I use a campaign with an equal vacancy and an equal budget (which ran in both Q4 of 2021 and Q1 of 2022), this gives a good idea of the differences in results. And as I mentioned, the results are really astonishingly good! Ad impressions have Special Database almost doubled, CPM (cost per 1000 impressions) has fallen by about 35%, CTR (click-through rate) has increased by 40% and the cost per landing page impression has almost halved! To avoid comparing apples to oranges, I must add that advertising at the end of the year is of course always more expensive, but the Special Database results are still very nice.